Golf Digest Rewards Card, Twosome


Golf Digest Rewards Card, print advertising. Golf Digest developed a new “luxe” card design (think AMEX Black) to be featured in the upscale, luxury magazines (Architectural Digest, Worth, etc.). The “twosome” concept incorporates golf-speak to communicate with a golf-centric audience. The look of the ad reflects the darker more sophisticated tone of the new card design. I wrote the top-level headline copy and did the layout.