Loop Design

The New Men’s Fitness Logo

Jason — Mon, 20 May 2013 15:09:50 +0000

I’m digging the sexy negative space apostrophe on the new Men’s Fitness logo. It’s a gorgeous little brand detail that doesn’t impact legibility at all. I also think the switch to a blockier font is a nice, subtle comtemporization of the logo. (Is that Tungsten?) The capitalization, while less visually interesting, seems appropriate for the direction they’re moving with the brand, “BIG & BOLD”. I imagine they sell a lot of ads for booze, body spray and energy drinks in this magazine. Regardless of the douchery, it’s a nice logo evolution.

FX’s 10 Second Promos for The Bridge Are Amazing

Jason — Mon, 13 May 2013 14:12:53 +0000

These understated yet über-creepy promos for FX’s new show, The Bridge are inspired. The best short films accomplish a lot with a little, and despite being only 10 seconds long (?!) these spots manage to be both thought provoking and chilling. The series is a remake of a hit Swedish television show, Bron, and tells the story of two detectives tracking a serial killer believed to be working on both sides of the Mexican border. (I also happen to really dig the logo.) Very nice work.

Ben Templesmith’s Awesome Hand Drawn Trailer for Warren Ellis’ New Book, Gun Machine

Jason — Mon, 21 Jan 2013 12:54:17 +0000

Copycat — Tokyo Milk Dark / Kraken Rum

Jason — Sat, 29 Dec 2012 15:12:03 +0000

The gorgeous, award-winning packaging for Kraken Rum was designed by Stranger and Stranger. The vaguely derivative Tokyo Milk Dark packaging was designed by Margot Elena.

Design as Differentiator — Photoshoot vs. Photoshop

Jason — Sun, 16 Dec 2012 15:05:07 +0000

This is the same campaign, separated by a few decades. On the left we have the original, award-winning ad featuring bold, densely composed typography paired with a masterfully painted physical prop. The dramatic lighting and ominous shadows in the photograph convey the metaphorical weight of concept and gravitas of the subject matter. On the right, the 2012 version of the ad abandons everything good about the original campaign, opting instead for a muddy-looking flag-gun Photoshop composite.

Friedman Holiday Vid

Jason — Tue, 11 Dec 2012 16:10:20 +0000

A 30 second holiday greeting focused around the theme of “home”.

Grammy Nomination (sort of)

Jason — Mon, 10 Dec 2012 12:48:10 +0000

A CD I designed, Overture, Waltz and Rondo, by Temple University Orchestra has been nominated for a 2013 Grammy in the “Best Instrumental Composition” category. To be clear, this does NOT qualify me to refer to myself as a “2013 Grammy nominee” — but I like to think it was the hummingbirds that caught the atttention of the judges.

Jeremy Lamb #3 Logo

Jason — Wed, 05 Dec 2012 16:12:34 +0000

A logo/naming concept for basketball player Jeremy Lamb. His jersey number was 3 when he played for UConn.

Danny Elfman Logo

Jason — Wed, 05 Dec 2012 16:06:31 +0000

An unused logo/icon for the composer Danny Elfman.

DUMBO NYC Logo

Jason — Wed, 05 Dec 2012 16:03:36 +0000

Dumbonyc.com is a blog focused on the über-hip DUMBO neighborhood in Brooklyn, New York. DUMBO is an acronym for “down under the Manhattan Bridge overpass.” The neighborhood is located at the foot of both the Brooklyn and Manhattan bridges.