Blog


NIKE Kobe Sysytem Font

Nike’s new font for the Kobe System is pretty sweet. (Not as nice as the Dragon Tattoo font, but still very striking.) If I had to guess, I’d say it’s a custom design (NIKE + Weiden & Kennedy) otherwise, it might be a variation on something by Buro Destrukt.

Typographic Background Pattern For The NOC

I’m currently having a lot of fun developing some type-driven illustrations that will be used as backgrounds for the NOC Channel, as well as greenscreen backgrounds for some of the shows themselves.

NFL.com, Web Fonts & Branding

NFL.com has elevated their branding game to a whole new level with the addition of their very own custom designed web font, NFL End Zone Sans. The font, which appears to be a web-variant of Font Bureau’s, Antenna, has a wide variety of beautiful weights, widths and styles, providing a fully immersive branded web experience. Note how beautifully the dynamic scale shifts work on the pages. And the surprising legibility of the condensed font, even at small sizes. I also think the decisions they’re making about capitalization are particularly effective.

Compare NFL.com to ESPN.com. Ouch. The ESPN site suddenly looks almost as dated as it’s ludicrously tacky set designs.

To learn more about the emotive properties of web fonts, check out Stefan Münch’s  High-Fidelity Branding lecture, here.

Go Wild With Open Type

This is a fun little animated primer on Open Type by the creative team at Veer.

The Girl With the Dragon Typography

Sharp. Sexy. Dangerous. Perfect. Reminds me of the work of the late, P. Scott Makela.

 

Design FAIL, Moneyball

Some free advice, when designing the marketing and advertising components for a movie about something as dry and boring as baseball stats, I’d suggest trying to make them … NOT dry and boring. Case in point: the key art for the Moneyball film. I’m assuming the designer was aiming for “sophisticated”, but the end-product is just sleep-inducingly dull. The choice of ubiquitous default font, Gotham for the typeface, is just lazy and uninspired. And setting the type in all caps and super kerned-out does nothing to alleviate the tedium. Also, what’s up with the photography? No players on the field. The stands are empty. Hell, even Brad Pitt looks bored — and he’s not even facing us! I don’t get it. I’d be curious to hear the rationale from the marketing geniuses over at Sony Pictures. Next time, please just call Neil Kellerhouse.

Off Book | A Great Little Typography Primer from PBS

PBS’ overview of contemporary typography, featuring type-jedis, Jonathan Hoefler and Tobias Frere-Jones, whose amazing work you’ve definitely seen, probably without knowing it.

Awesome Industries Ambigram

When the name of your company is Awesome Industries, you’d damn well better have a kick-ass logo. This bad-boy lives up to the hype, upside down … and right side up. Designed, by mad scientist and type-master extraordinaire, Mads Burcharth.