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The New Men’s Fitness Logo

I’m liking the knockout apostrophe in the new Men’s Fitness logo. It’s a gorgeous little brand detail that doesn’t impair legibility in any way. I also think the switch to a blockier font is a nice subtle comtemporization of the logo. (Is that Tungsten?) The capitalization, while admittedly less visually interesting, seems appropriate for the direction they’re moving with the brand — BIG & BOLD. I suspect they probably sell a lot of ads for booze, body spray and energy drinks in this magazine. Regardless of the douche demographic, it’s a nice manly logo evolution.

mensfitness_2013

Ext Unicase Font — a sans serif steal at $25

Combining upper and lowercase letterforms is a great way to create immediate visual interest in a logo. I call it the “je ne sais quois” factor — different but subtle. Having said that, there are a myriad of ways to screw it up. It’s the typographic equivalent of creating a Frankenstein’s monster, and should only be attempted by professionals. Fortunately, there’s an easy workaround. Ext Unicase, by Kevin Thrasher, is a handsome, mixed-case, modern sans serif that comes in 6 weights for twenty-five bucks! You can get it over at Font Shop. Cheers.

Some Sexy Free Fonts From Smashing Magazine

Free fonts are usually pretty bad. (You get what you pay for.) But SMASHING Magazine has assembled a surprisingly good collection of handsome contemporary freebies (or almost freebies). There’s something for everyone here; a nice mix of contemporary, classic, scripts and even a sexy dingbat option. Enjoy. NRD4LFE!

Gravity Falls

I’m loving the gorgeous Art Direction on Gravity Falls, a fun new animated show on the Disney channel created by 26 year old Cal Arts grad, Alex Hirsch. (The fictional town of Gravity Falls is supposed to be in Oregon, but it looks a heck of a lot like Maine to me.)

FF Chartwell, an OT Font for Info Graphics

I don’t do many annual reports. But if I did, I’d probably be excited about the time-saving potential of FF Chartwell by Travis Kochel. The font utilizes Open Type features to automatically transform simple strings of numbers into elegant charts and graphs. Magic! The data remains editable in a text box, allowing for easy updates and styling. You can read more about it here.

Stranglelove Next, A Hand-Drawn Typeface

Everyone can appreciate the warm folksy feel of a good hand-drawn font. But drawing aesthetic letterforms is time consuming. Fortunately, Stranglelove Next by Pablo Cruise solves that problem. Inspired by acclaimed designer, Pablo Ferro’s wonderful opening title sequence in Stanley Kubrick’s, “Dr. Strangelove”, the Strangelove Next font family contains a narrow version, a wide version, and a mix of the two for a lively, surprising look. You can grab it over at FontShop.

Evan Hecox’s London, Tokyo, New York Logotypes

Wolverine Poster Typography

I’ve gotta give props for the tri-claw Wolverine font. The logo is both clever and dangerous looking — a very effective way to set the tone and expectations for the film. Nice work.

COALITION: A Sexy, Dangerous, Stencil, Sci-Fi, Sans-Serif Font

Several months ago I spotted the logo for Showtime’s, HOMELAND, and was immediately struck by the bold, brutal, blocky font with the stenciled “E”. No sooner had I learned the identity of the font — COALITION, by TracerTong, did I spot it again, in the trailer for MS ONE, Maximum Security.

Stencil faces are trending right now; (ESPN, The NFL, etc.). I’m a huge fan of House Industries’ UNITED Stencil, and am always on the lookout for something similar. The problem with many stencil faces however, is that all those extra lines and spaces impact legibility, particularly onscreen or at small sizes. COALITION avoids this pitfall, by limiting the stencil to the A,E and F characters. The bonus feature of COALITION is the built-in texture, imbuing the font with a rough hewn, spray painted immediacy.

Tong describes his typeface as a “Gears of War-type font”, invoking the hyper-violent sci-fi shooter as his inspiration. Amazingly, it’s still available as a free download over at DaFont. Get it while it’s hot!