When this project started the show concept was about newly-minted millionaire athletes buying all sorts of insanely ridiculous sh*t. Unfortunately, the athletes weren’t thrilled with the idea. So the show’s been re-tooled to focus on “weird” stuff athletes buy. This is one of the retooled logo options with a heavy-metal attitude (for the 18-39 demographic). I think the first step of the branding and animation would probably involve blowing out the honeycomb pattern to include increasingly “kooky” items and playing with scale. We’ll see if it makes the cut.

I’m currently having a blast developing these show logos for The NOC, a new sports channel on YouTube targeted at the coveted 18-39 demographic. Needless to say, the tone is somewhat irreverent.