W.I.P. Logo
If you love what you do, you’ll never work a day in your life.
If you love what you do, you’ll never work a day in your life.
Sometimes the quirks and glitches of computer software can create beautiful accidents. This black geometric shape is the result of highlighting the text at an angle.
Had a ton of fun working on these logos for Cooksi, a fun new Korean chicken and ramen joint coming to NYC.
I created this quick proof-of-concept animation for the NOC Network on You Tube. Judge Sapp is an irreverent, sports-themed version of The People’s Court, with the honorable, judge Warren Sapp, presiding. The logo still needs a ton of work in After Effects (particularly my awful, fake 3D typography). But you get the idea — imagine lots of funny faces and gavel pounding sound FX.
When this project started the show concept was about newly-minted millionaire athletes buying all sorts of insanely ridiculous sh*t. Unfortunately, the athletes weren’t thrilled with the idea. So the show’s been re-tooled to focus on “weird” stuff athletes buy. This is one of the retooled logo options with a heavy-metal attitude (for the 18-39 demographic). I think the first step of the branding and animation would probably involve blowing out the honeycomb pattern to include increasingly “kooky” items and playing with scale. We’ll see if it makes the cut.
I’m currently having a blast developing these show logos for The NOC, a new sports channel on YouTube targeted at the coveted 18-39 demographic. Needless to say, the tone is somewhat irreverent.