W.I.P. Logo

spicebox_3upIf you love what you do, you’ll never work a day in your life.

Dumb Ways To Die — Melbourne Metro PSA

This is one of those “I wish I’d worked on that” projects. The art, music and writing all come together perfectly in this charming little animation. A stellar example of the power of design + storytelling. Instead of another yawn-inducing PSA (cough, cough, NY Metro) we’re treated to a fun, funny cartoon with gorgeous characters and an infinitely hum-able tune. No surprise that it won 2 Lions at Cannes and has 50 million views on You Tube. Bravo.

Heavy Rotation

LOOP DSGN: Winter 2014 by loopdesign on Grooveshark

Kyle Webster’s Digital Brush Packs

I was tweeting earlier this week about Sherm Cohen’s amazing You Tube digital inking and painting tutorials. And I’ve posted in the past about Ray Frenden’s killer digital brush packs for Photoshop and Manga Studio. So I was very excited to discover Kyle T. Webster’s extensive collection of amazing digital brushes. Prepare to be impressed.

Acid Rain — Chance the Rapper

Heavy rotation. Dig that dripping rainbow typography.

HBO’s New Real Sports Logo / Rebrand

HBO did a nice job on this new REAL SPORTS logo. The original logo was soooo bad and it’s been inexplicably hanging around for over a decade. (What the hell are those arbitrary shapes around the word sports?!) It’s a smart move by HBO to extend elements their own branding into some of their shows and documentaries. (Namely the dot inside their “O” & their dark astral background) My only gripe would be new set design. The original set backdrop was a “live” nighttime shot of New York with the traffic and trains going over the bridges. It was super cool and moody and aligned much better with HBO’s aforementioned “dark astral background”. The new set looks like the gift shop at the MoMA, and the fireplace is kind of corny and dated. It’s not Masterpiece Theater, guys. B+

Apple’s Elliptical Future

I couldn’t help but notice that Apple’s new Mac Pro tower design shares a striking similarity to it’s new headquarters in Cupertino, designed by starchitect Norman Foster.


The New Men’s Fitness Logo

I’m liking the knockout apostrophe in the new Men’s Fitness logo. It’s a gorgeous little brand detail that doesn’t impair legibility in any way. I also think the switch to a blockier font is a nice subtle comtemporization of the logo. (Is that Tungsten?) The capitalization, while admittedly less visually interesting, seems appropriate for the direction they’re moving with the brand — BIG & BOLD. I suspect they probably sell a lot of ads for booze, body spray and energy drinks in this magazine. Regardless of the douche demographic, it’s a nice manly logo evolution.


FX’s 10 Second Promos for The Bridge Are Amazing

These understated yet über-creepy promos for FX’s new show, The Bridge are inspired. The best short films accomplish a lot with a little, and despite being only 10 seconds long (?!) these spots manage to be both thought provoking and chilling. The series is a remake of a hit Swedish television show, Bron, and tells the story of two detectives tracking a serial killer believed to be working on both sides of the Mexican border. (I also happen to really dig the logo.) Very nice work.