HBO’s New Real Sports Logo / Rebrand


HBO did a nice job on this new REAL SPORTS logo. The original logo was soooo bad and it’s been inexplicably hanging around for over a decade. (What the hell are those arbitrary shapes around the word sports?!) It’s a smart move by HBO to extend elements their own branding into some of their shows and documentaries. (Namely the dot inside their “O” & their dark astral background) My only gripe would be new set design. The original set backdrop was a “live” nighttime shot of New York with the traffic and trains going over the bridges. It was super cool and moody and aligned much better with HBO’s aforementioned “dark astral background”. The new set looks like the gift shop at the MoMA, and the fireplace is kind of corny and dated. It’s not Masterpiece Theater, guys. B+