Ext Unicase Font — a sans serif steal at $25

Combining upper and lowercase letterforms is a great way to create immediate visual interest in a logo. I call it the “je ne sais quois” factor — different but subtle. Having said that, there are a myriad of ways to screw it up. It’s the typographic equivalent of creating a Frankenstein’s monster, and should only be attempted by professionals. Fortunately, there’s an easy workaround. Ext Unicase, by Kevin Thrasher, is a handsome, mixed-case, modern sans serif that comes in 6 weights for twenty-five bucks! You can get it over at Font Shop. Cheers.