Dumb Ways To Die — Melbourne Metro PSA


This is one of those “I wish I’d worked on that” projects. The art, music and writing all come together perfectly in this charming little animation. A stellar example of the power of design + storytelling. Instead of another yawn-inducing PSA (cough, cough, NY Metro) we’re treated to a fun, funny cartoon with gorgeous characters and an infinitely hum-able tune. No surprise that it won 2 Lions at Cannes and has 50 million views on You Tube. Bravo.